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Business Writing, Workshop, and Coaching Testimonials
Business Writing and Marketing
Communications Many people know Sheryl as the author of numerous for Dummies books. But having hired Sheryl to help out with some strategic communications under extraordinarily tight deadlines with little guidance to go on… I can tell you Sheryl is the person the Smarties will hire to help them communicate effectively. -Sue LaChance, Director of Organization & Development Monster Worldwide Thanks once again for helping me put together a brochure that I am thrilled with. Along with exceeding my expectations in providing me with clear, concise and powerful text, you helped me to better define my business, understand the value I bring to clients, and communicate that value to others by focusing on them, not on myself. Your marketing mindset combined with skilled writing is what sets you apart. I would recommend you highly to anyone who is in need of business writing! -Elyse J. Levy, Principal, Levy CFO Consulting Services After internally revising the third draft of the web content for our new web site, we decided we needed it written by a professional. Sheryl came highly recommended. We were thrilled with how quickly and succinctly Sheryl understood our business and completed the task at hand. Her work is clean and professional, and we recommend her without hesitation.
-John
Snyder, President, The HCR Group I reviewed
the annual report with Jit [Chairman and CEO] and he said it’s “outstanding”—the best he’s
seen. He felt that this was certainly written by a marketing professional who understands our message and how to get it across. -Pat Scannell, Treasurer and CFO, Applix, Inc. Sheryl quickly captured the essence of our mission and produced a top-quality video that appealed to a broad-based audience. -Ron Madigan, Director, U.S. Department of Transportation Workshops Verbal feedback and written evaluations [about your workshop] were outstanding…
“The class was awesome! Bravo! I expect to cut my writing time by 30%”…A clear indicator of success is
that, as word spread to a wide cross-section of the campus, the single workshop we scheduled with you expanded to three. As
a result of positive feed back and the improved quality of writing, we are scheduling several workshops at our Boston and
Grafton campuses. -Jane S. Briscoe, HR, OD&T, Tufts University Sheryl’s workshop, “Write It So They’ll Read It,” improved my writing skills more than any other single course of study in the past 30 years. Writing now takes less time (for writer and reader) and provides more value than ever before. The changes recommended by Sheryl’s course are often subtle but provide strong impact. Thank you for your insights and personal attention. I’ve recommended that all of the Information Technology team take the course. -Rick Wahlberg, PMP, Project Manager, Financial and Information Management Systems, OneBeacon Insurance Dear Sheryl: I am pleased to tell you that business writing workshop you presented far surpassed our expectations. We did have initial concerns about committing our entire staff to a one-day class of non-billable time…Everyone raved about the workshop and felt the time was very well spent. People are writing email headlines that deliver key information, our emails are clearer and getting results, and we’re starting to implement many of the proposal suggestions you made. We look forward to working with you in the future to help us move to yet another level. -Stephen Wessling, President and CEO, Wessling Architects, Inc. When we first
broached the idea of a business writing class to our Director and VP-level associates, the silence was deafening! Many of
these associates (myself included) have been to seminars and workshops that have not met our needs. Imagine their surprise
- to actually attend a workshop that addressed their needs completely in a logical and entertaining manner! Comments included,
Wow-that was great; I’m actually looking forward to writing my next memo! and Everyone
in the office needs to take this course! I think that the best testimonial for your workshop
is the fact that we plan on having a least two more of your classes.
Outstanding [business writing seminar]! It should be mandatory for all GM, GMAC, MIC, and EDS employees. -Mimi Czyrka, Senior Training Analyst, GMAC Coaching By working with Sheryl as my writing coach,
I now have a structured framework for outlining articles and reports, writing from the readers' perspective, creating
headlines that entice the reader, using tools to drive more “analyst-like” writing, and using the active voice.
My manager is very happy with the progress I've made. |
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